BRICS Adopts Jaipur Declaration To Promote AI, Sustainability And Seamless Tourism Cooperation
· Free Press Journal
Adopting the Jaipur Declaration, the BRICS member countries have reached on a consensus to recognise the potential of responsible, safe and human-centred artificial intelligence and digital technologies to transform the tourism sector.
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Jaipur Declaration Adopted At BRICS Tourism Ministers’ Meeting In India
The Jaipur Declaration was adopted following the BRICS Tourism Ministers’ Communiqué 2026 held in Jaipur on Friday. Setting out a framework to deepen tourism cooperation among member countries, the meeting was chaired by Union Minister for Culture and Tourism Gajendra Singh Shekhawat and marked the culmination of the BRICS Tourism Track under India’s chairship in 2026. The tourism agenda was advanced under the theme “Building for Resilience, Innovation, Cooperation, and Sustainability. ”The Jaipur Declaration builds on the work of the BRICS Tourism Working Group during India’s chairship and focuses on four key priorities: Artificial Intelligence and Tourism; Sustainability and Responsible Tourism; Tourism Skilling and Capacity Building; and Tourism Exchanges and Seamless Travel Facilitation.
VIDEO | Rajasthan: “The BRICS Tourism Ministers' Meeting concludes with a pledge that tourism should connect economies, create opportunities, empower communities, and bring people and civilisations closer,” says Union Minister Gajendra Shekhawat (@gssjodhpur).
— Press Trust of India (@PTI_News) August 21, 2026
(Full video… pic.twitter.com/DHkDVmMb5O
BRICS Countries To Collaborate On Tourism Planning And Visitor Services
The participating BRICS countries have agreed to support cooperation in areas including tourism planning, destination management, visitor services, multilingual communication, and travel facilitation.
The Jaipur Declaration also emphasizes sustainable and community-centered tourism, protection of natural and cultural heritage, tourism investment and infrastructure, development of diverse tourism products, continuous training and upskilling, industry-academia partnerships, exchange of tourism data and statistics, and the sharing of best practices.
India Highlights Tourism Role In Achieving Viksit Bharat 2047 Vision
Addressing the meeting, Union Minister Shekhawat said tourism would play an important role in India’s journey towards Viksit Bharat 2047, particularly by taking economic growth beyond major urban centers to towns, villages, and remote regions.
He said the sector creates livelihood opportunities for hotels and homestays, taxi operators, guides, artisans, weavers, farmers, entrepreneurs, and millions of families directly or indirectly dependent on tourism.
India Aims To Build Technology-Driven And Culturally Authentic Tourism Ecosystem
The minister highlighted India’s efforts to create a tourism ecosystem that is economically prosperous, environmentally responsible, technologically enabled, and culturally authentic.
UP CM Yogi Adityanath Orders Strict Action Against Sugar Hoarding Ahead Of New Crushing Season“Tourism ultimately connects people. It creates opportunities for communities, enables cultural exchange, and allows citizens of our countries to understand one another beyond the formal relationships between governments,” Shekhawat said.
The tourism ministers and delegations of nine BRICS member countries, including Brazil, Iran, South Africa, the UAE, China, Ethiopia, Indonesia, Russia, and India, participated in the meeting.
On the sidelines of the meeting, India also held bilateral discussions with Brazil, Iran, South Africa, and the United Arab Emirates. The meetings focused on strengthening bilateral tourism cooperation and exploring opportunities for greater collaboration with the respective countries.