MAHA Gone Mild
· The Atlantic
The Make America Healthy Again movement has always had a split personality. Many of the movement’s leaders are fervent anti-vaccine activists whose views are at odds with scientific evidence and out of step with most Americans. At the same time, MAHA’s tenets include eating more vegetables and getting enough sleep, which is perfectly reasonable advice; it’s just hard to take seriously from people who, like Health Secretary Robert F. Kennedy Jr., wax nostalgic about catching measles.
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That duality has been especially stark this month, as the midterms approach and Republicans look to MAHA for an electoral boost. At a conference two weeks ago for Children’s Health Defense, the anti-vaccine organization Kennedy founded, he told the audience that they had a “steadfast friend at the White House.” At a MAHA data summit on Monday, Kennedy previewed his plan to use a database of Americans’ health records to compare rates of autism among vaccinated and unvaccinated people. And yet, the second annual MAHA Summit, which was held yesterday in a hotel ballroom in Washington, D.C., seemed perfectly calibrated to downplay controversy.
Other high-ranking administration officials, including Vice President Vance and Medicaid chief Mehmet Oz, spoke at yesterday’s summit, lending the affair an extra layer of high-profile polish, but the event was mostly an opportunity for its roster of sponsors to tout their products and services. An executive from Walmart—one of the event’s many corporate sponsors—spoke about making food labels simpler and more transparent, though he didn’t say how his company, which sells more groceries than any other retailer, plans to do that. After being lobbed yet another softball question from the moderator, he gushed, “It means a lot for us to be here with MAHA.” Also among the sponsors was Grail, a cancer-screening company, which just last week announced that its controversial early-detection test had been recommended for approval by a Food and Drug Administration panel. Hims & Hers and Gameday Men’s Health—two wellness companies that stand to make serious money if the FDA allows gray-market peptides to be made and prescribed in the United States—also chipped in. Bloomberg reported that companies that forked over $300,000 were allowed to have “meaningful input” on the selection of panelists and topics. (In an email, an HHS spokesperson wrote that the FDA’s decisions “are made through established processes grounded in law, science, and evidence.”)
[Read: America is about to go over a peptide cliff]
The MAHA Summit was “very money-driven,” Mary Holland, who runs Children’s Health Defense and was not on the speaker list for yesterday’s conference, told me outside the ballroom. Kennedy has for years denounced corporate influence over the health agencies he now oversees, but onstage, there was no handwringing about conflicts of interest. Instead, Tony Lyons, the president of the nonprofit MAHA Center, which organized the summit, offered praise for “the investors scaling natural remedies, breakthrough technologies, next-generation devices, and cutting-edge therapies.” (Lyons is also Kennedy’s longtime publisher, and his company, Skyhorse, paid Kennedy $4 million in book advances over the past year.) Corporate convenience seemed to beat out Kennedy’s “eat real food” agenda: The conference swag bags contained two organic snack bars, a packet of electrolyte powder, potato chips fried in grass-fed-beef tallow, and a bag of dehydrated taco filling made from pinto beans and peas, all vaguely MAHA-coded but certainly nowhere to be found on the administration’s inverted food pyramid.
Plenty of Kennedy's vocally anti-vaccine compatriots were in attendance, if not on the agenda. I spotted Mark Gorton, the president of the MAHA Institute, who, at the Children’s Health Defense conference, declared himself “the boldest anti-vaxxer in the anti-vax conference.” Del Bigtree, Kennedy’s former communications director, who once told me he’d rather his kids catch diseases such as polio and measles than get the shots that prevent them, spent most of his time chatting with his many fans in attendance. He was pleased at how large companies appear to be on board with MAHA, even if the summit steered clear of the issue—vaccines—that brought him and Kennedy together. “It really probably should be called ‘MAHA Food Summit,’” he told me. (An HHS spokesperson wrote that Kennedy “oversees an extraordinarily broad health portfolio and addresses different priorities in different settings.”)
[Read: ‘I genuinely am upset that your kids are vaccinated’]
But lest Bigtree and other anti-vaccine activists have any doubts, Kennedy has repeatedly reassured them that he is on their side. At the Children’s Health Defense conference, he went so far as to read from a manufacturer’s list of possible adverse events from a hepatitis B vaccine. In an appearance on CNN last month, Kennedy again floated a possible connection between autism and vaccines, even though researchers have found no such link.
Since Kennedy’s failed run for president in the 2024 election, he has drawn together an unlikely and seemingly uneasy coalition. Some are hard-core activists, like the guy I spoke with who was wearing a shirt that took aim at fluoride, vaccines, hospital births, aspartame, and root canals. But other attendees at the packed, invite-only event said they were there because they hoped psychedelics might be used to treat depression; because they thought that AI might improve health care; or because they were looking for answers to medical problems their doctors hadn’t been able to solve. They weren’t anti-vaxxers, and they weren’t necessarily big Kennedy fans, as a couple of them confided to me between sessions. But Kennedy and his Republican allies seem to hope they can channel these different levels of frustration with mainstream medicine and keep all of those voters under the MAHA banner. The midterms will be, among so many other things, a test of how far that banner can be stretched.